DOW JONES & COMPANY, INC. 7:25 AM ET 6/15/15
Tesla Motors Inc. (TSLA) Chief Technical Officer JB Straubel said Monday the company's upcoming Model 3 electric vehicle project will result in the creation of both a sedan and crossover vehicle, helping push the Silicon Valley company's sales toward 500,000 annually by the end of the decade.
Mr. Straubel, speaking at the EIA Energy Conference in Washington DC, said the company is also planning for "cars beyond" the Model 3 portfolio, and said Tesla expects costs for battery technology to fall in coming years, enabling lower-priced electric cars and fueling rising demand.
The disclosure comes as Tesla is forecasting strong growth the 2020, and spending billions of dollars to expand a lineup that currently includes one sedan--the Model S. Later this year, Tesla plans to launch its Model X crossover vehicle in a move that could help the company meet its 2015 sales target.
The Model S and Model X are on current-generation technology, which has been under development for several years and underpins the bulk of the 60,000 cars the company has sold since its founding in 2003. The Model 3 will be based on a so-called third generation platform.
Mr. Straubel expects the Model 3 to launch in 2017 and be priced near $35,000, with 200-miles worth of range on the battery. He said lithium-ion batteries "will become the predominant and primary fuel for light vehicles," displacing the internal combustion engine.
The Model 3 will debut at the time several other auto makers, including General Motors Co., launch similarly priced and similarly capable electric cars.
"That is the spot where we see mass market adoption taking off," Mr. Straubel said.
"Conservatively, there is a market for at least a half million for these types of vehicle annually," he said.
He said there is no foreseen constraint on lithium-ion supply, but there needs to be more refining capacity.