racer26
Active Member
About 20 years ago Kodak started selling digital cameras, printers and film paper to print pictures st home. They were sued by shareholders. Instead of selling digital frames and online storage they were fighting rearguard ankle biters. Sounds about where ford and GM are now.
I imagine if any of the legacy automakers make that decision to abandon ICEVs and go whole hog on BEVs, their investors will do exactly the same thing that happened to Kodak 20 years ago (and is ultimately why Kodak is no longer a big player). I would expect nothing less - its a MASSIVE shift in business model. Way more than meets the eye, and certainly a big change to what the shareholders bought into.
They have huge investments in ICEV technology - indeed, its pretty much the only IP they still have in house, after 30+ years of the outsource everything model. For them to build compelling EVs, they'll necessarily cannibalize the ICEV sales of comparable models for all but a select few applications (much like film cameras are relegated to a tiny niche today). Their shareholders will cry foul if they try to do that.
Personally, I think GM, Porsche, Nissan and BMW are the best poised to become the Nikon in this equation - they're the ones with the strongest offerings today. (Bolt/Volt, 918, LEAF, i3/i8) (Porsche arguably doesn't belong on that list, but their high-margin, high-performance and motorsport enthusiast clientele will probably float them long enough to build a compelling EV). I think the others (in particular Honda, Toyota, FCA) will ultimately die (though it'll take a number of years to get there) or be relegated to being minor players, like Kodak