I am starting beginning this thread with a large post with information about Cell and Battery Technology, the cost of Tesla's Battery Packs (lower than most of us think), the GF and Stationary Storage Margins. If they don't lower their prices, by the end of 2017 their Stationary Storage Margins should be at least 50%! That figure is derived using the 15% current margin claim. With a target market of $3 billion to $5 billion by 2017!
I performed these calculations using IMO conservative estimates. For every unknown I am including the reasons for all of my assumptions, so if you think any of my prices are too high or too low you can easily revise my figures and obtain estimates that you feel comfortable with.
I am using the Powerpack prices for the foundation of my estimates. Having these on the market makes it possible to make much more accurate estimates of their car pack costs than were possible before they were introduced.
I believe that (reasons provided where I do the calculations) their current Stationary Storage margins are about 25% (not 15%), which I believe is a major reason for their confidence in their 2016 positive cash flow projections. IMO the 25% Stationary Storage margin the only aggressive figure that I use in my calculations. So I am including figures that assume both a 15% margin and a 25% margin.
Results:
My "TE 25%-margin" based estimates for automobile pack costs are:
At the end of 2015 $165 per kWh
By the end of 2017 $107 per kWh
By the end of 2020 $66 per kWh
My "TE 15%-margin" based estimates for automobile pack costs are:
At the end of 2015 $190 per kWh
By the end of 2017 $124 per kWh
By the end of 2020 $76 per kWh