Yeah, that sounds like Seba. I do hope he right. But realistically I don't think the last 10% of the market matters that much. ICE and oil are both toast if EVs are near 90% my 2030.All of the actual adoption curves by country or region follow the "S" curve postulated by Tony Seba (and others) to arrive at the estimate of 100 m vehicles by 2030. I don't think it is overoptimistic to think this trend won't continue.
ICE will be in serious trouble in just a few short years.
There is a kind of symmetry in the logistic curve, the least complicated S curve. EVs were at 14% in 2022. If it takes four years to get to 50% EV, 2026, then 4 years later, 2030 non-EVs hit 14% (86% EV). That's good enough for me. But if EVs hit 50% in 3 years, 2025, then 86% EV can come by 2028, and 95% by 2030. Even better!
My point here is simply that the time it takes to get to 50% is critical. That's also the time of maximal change in market share. I have over the years though it would come around 2027. But the solid performance of Chinese EV makers makes me a more optimistic that 2026 is possible.
Also I don't think Chinese EV makers will slow up all that much as EVs hit 50% of the Chinese market. Rather, they will turn to export market to sustain high annual growth rates, even as growth in domestic demand slows. This is one reason why I don't worry too much about country specific S curves. For me it's the global market that matters.
So let's see when EV will hit 50% of the market. How soon do we see that coming?