Fred42
Active Member
Almost everyone thought the CT was weird and ugly when they first saw it. Some people got past that in the first minutes or hours and ordered one. I think more people will accept the appearance after seeing many on the road.I hoped that would be true before I saw the design.
It is just too weird IMO for the bulk of F Series, Silverado and Ram owners to switch.
I think a lot of current BEV owners, especially Tesla owners, that currently own an ICE pickup because they actually need the utility will switch.
A lot of people that currently own small vehicles because they couldn't stomach the inefficacy of an ICE pickup but liked the space and utility will buy a Cybertruck.
Once the economics of BEV pickups is established there will be electric Silverados,F Series, Lordstown pickups for fleet managers to buy.
And as previously noted many of the people that like obnoxious in your face aggressive design will also switch. Some of those will also buy Hummer but that starts at twice the price of Cybertuck.
BTW I said the conventional wisdom here is the Cybertruck will be one truck to rule them all(pickups) Obviously Cybertruck isn't going to rule the global vehicle market.
I also suspect some people will move from SUV to CT. Spacious, lots of room in the back. To me the vehicle that's ugly is the X. The CT is more appealing and big and practical for hauling people and stuff. It will replace my medium-size gas SUV.
Ford and GM have the advantage of dealers that pickup buyers are accustomed to dealing with for sales and service, sometimes over many vehicles as pickup owners tend to be brand loyal. And they have salesmen ready to tell whatever lies about the CT and Tesla that are needed to move buyers past thinking about that alternative. OTH there will be comparisons showing the advantages of CT by the numbers and happy owners spreading the news. When someone shows up at a job site with a CT, I expect it will be discussed.