ItsNotAboutTheMoney
Well-Known Member
Just to note: Tesla do not want to make a lot of these, or take a huge market-share. They have enough on their plate creating the Model 3 Shanghai Edition, Model Y, the Semi etc and building out their production capabilities for batteries, energy markets and the like.
This is a fun Halo vehicle, working on some new underpinnings, that can provide a lot of free publicity and is probably very much Elon's pet project.
I'm interested in the exo-skeleton design and what that could mean for Tesla going forwards especially in relation to that patent for the all-in-one body casting machine. Are we going to see more one-piece bodies with batteries and interior just slotted in. It could turn manufacturing speed, simplicity and thus profitability up to 11.
The only sense in which it was a "fun" project was the styling. A Tesla pick-up is very much a serious project because there's a lot of potential value in it, and because the utility requirements push engineering. If Tesla can build a good electric pick-up, they should be able to build a better car.
Musk had already qualified that if people didn't like the look, they'd build one with a more conventional look. But underlying the look was a message that an electric pick-up _shouldn't_ look like an ICE pick-up because without a large engine there's no reason for the boxy front. So even a conventional Tesla pick-up wouldn't be conventional.
The glass breaking was a PR disaster. It also affects their other vehicles. They'll have to work hard to recover from it.