TFTF's arguments boil down to this:
If Tesla manages to bring down the cost of cells to $100/kWh, then LG will bring it down to $95 and Tesla is doomed.
If Tesla manages to bring M3 to market in late 2017/early 2018, GM will bring Bolt 8 or 10 months earlier, and Tesla is doomed.
If Tesla manages to produce 30GwH then LG will produce 31 GwH and Tesla is doomed.
Replace GM with Audi or BMW or Toyota or BYD or the new kid in the block, Faraday.
About 2 years ago it was different set of stories, which have all quietly faded away now:
There is no market for EVs so all the money sunk in battery production will bankrupt Tesla.
Battery chemistry will never improve and the cost will never come below $300/kWh for another 10 years. Tesla is doomed.
yada yada yada.
For those that have not read TFTF's articles and comments in Seeking Alpha it would seem as if he is trying to make a rational bear argument here.
Could you at least quote my arguments accurately?
I wrote that TSLA is overvalued at current share prices (
especially including future dilution due to huge cap-ex needs until at least 2020!), not doomed. It may be doomed and declare bankrupcty in a worst-case scenario, but that is not my main scenario. Someone might pick up the pieces for cheap before then (similar to its valuation in 2012).
I wrote that
1) Advanced Li-Ion EV batteries will become a commodity and LG, Samsung etc. can produce them for any car maker on equal terms with Panasonic and other suppliers as needed.
Their combined order volumes will be magnitudes bigger than Tesla's over time (assuming EV demand increases).
Meanwhile Tesla is only building a pilot plant in Nevada, right now. It can't equip 500k cars/year unless it invests additional billions (which aren't available, see balance sheet).
2) More competition and commoditization will squeeze Tesla's market value by around 2020 or even well before that.
Also, Tesla's M3 is likely late to market (and ramp-up will again be slow imho). This means Tesla will enter a very competitive EV and PHEV market below $50k by 2019-2020 when it is finally ready to ramp up M3 output.*
3) There's a risk of completely new battery technology being ready within 5-10 years and Tesla over-investing in current technology due to its vertical integration.
As a small company, Tesla doesn't have the luxury to simply write down such assets (as Renault-Nissan had to with its EV assets recently) and move on.
Your two bold (see quote) statements must be from other people, I never made those. In fact, I'm bullish on EVs long-term (1-2 decades), everybody is working on better battery technology - not just for cars, but also consumer electronics. It's obvious prices are coming down and will be competitive with ICE cars in most price categories around 2020-2025 c.p.. By then, better charging infrastructure will also be ready for EVs.
But I think most people severely underestimate the time needed to get EVs to double-digit car marketshare: The car market can't be disrupted like tech and other fast-moving sectors. Too many people still think Tesla's M3 is the next iPhone. This (tech) analogy is completely wrong imho, due to replacement and cap-ex cycles.
If there's a disruption coming in the car market it's autonomous driving or what pundits like to call "TaaS". Everybody in the industry is working on that - just as with EVs, Tesla will have no advantage there.
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* I still think Tesla's biggest strategic mistake is going down-market and try to build a $30-50k (upper) mass-market car. They should stick to the S and X niches imho and never build a car below $50k. If so, they also wouldn't need to build a Gigafactory.
You can easily ignore his woefully uninformed posts.
Uninformed? Where? Can you quote specific items or quotes from here or my articles at SA and I will address them.