So the question is: Where was Tesla headed? I thought the mission statement described exactly where Tesla was and IS headed.
All these statements are your WANTS not the way to complete THE MISSION. Would what's typed in this thread help complete the mission faster? If you think it would help the mission, why are you talking/typing about it instead of doing something about it?
Rawlinson disagreed and decided to go to do what I believe is described in this thread.
So has Tesla lost the way or lost sight of THE MISSION?
Does sustainability have a direct or implied part to play in delivering 'The Mission' ? If not now, I believe it needs to do so.
Rawlinson has a great background and surely did a great job with the MS as far as coming up with a product that defined the brand.
Turning a profit is part of making a business sustainable but there is a bigger picture.