When I said that it looked good, I was referring to the styling more than the utility. That's why I mentioned that it should have a longer bed. It would also be depend on the target audience something like this was meant for. If it's the average $250K per year income home owner who contracts out major work, but needs to haul some bags of fertilizer or some cement walkway steps home from the Home Depot a few times a year, or haul his/her mountain bike around on weekneds (may need a longer bed for this), it's fine. If it's for the guy who runs a landscaping or plumbing business, no. He needs a real truck, which this rendering isn't, and wasn't meant to be.
Besides, as Tesla has proved, you don't need to appeal to everyone. You only need to appeal to enough people who will actually buy it.