First, a car is pretty much throw away money any way you look at it. And, Im not sure of the logic in looking at 1yr depreciation values on a car purchased new - who on earth would do that...not sure of the use case but it reminds me of that commercial where theres a guy at an art auction bidding on a painting. He wins the auction and then declares immediately that he wants to sell it.
In buying a car, outside of reliability and it having the basics, everything else is "bling". If we agree on that then the next thing might be real world apples to apples comparison - I just went through this with my P85D. Keep in mind, Im not looking at this through the lens of being emotional about Tesla - just a purely economic look at what your statement suggests.
Below is an example of the higher end cars that should illustrate how hard the cars get hit in depreciation given that the comparison cars are what each manufacturer would likely agree as an equal comparison. And, given they are on the high end of each car offering, they should all be examples of 'worse case scenario' depreciation.
Similar cars would be a 2014 Mercedes S63 and BMW Alpina B7 (you could also use the Panamera or A8 too).
New Prices (in 2014)
- Mercedes S63: $155,000.00 (mildly optioned).
- Model S P85D: $138,000.00 - (fully optioned) less (then) a $10,500.00 Fed and state tax credit (California).
- Alpina B7: $130,000.00
Todays value (with an average of 12K miles per year):
- Mercedes S63: $80,000.00 to 85,000.00 (trade in value roughly 10K less)
- Model S P85D: $85,000.00 to $90,000.00 (trade in value roughly 7K less)
- Alpina B7: $50,000.00 to $65,000.00 (trade in value roughly 10K less)
IN the examples above Tesla takes the smallest hit amongst the options - this isn't perfect math either; the numbers can be researched by anyone with a PC and some patience. Im looking at the pricing from a California perspective - and Im being generous with the resale values for BMW and Mercedes. The caveat is that the resell value of the Tesla is a little off because they operate a lot like Volvo where the best resale will almost always be obtained at the deanship. That said, they also offer you a very reasonable price for your car whether you are trading it in or selling it back. Factor in the other costs to maintain each of these comparable cars and Tesla easily comes out on top with TCO factored.
Car companies don't really care to understand Tesla. They want to create doubt and uncertainty around the market. The market isn't listening though and its only going to get better for Tesla as the Model 3 becomes mainstream. I also, disagree with anyone that says this latest addition to the Tesla family will further drive down the costs of a Model S. In some cases yes, but not in a material way - we only need to look at dozens of other examples by Mercedes, Audi, BMW etc can show us - the C class doesn't take away sales from the S class...the 3 series doesn't take sales away from the 7 series. Really the C class and the 3 series allow people to enter a market that they otherwise wouldn't be able to afford - allowing them to say "I drive a Mercedes...".
Lastly, consider that the Model S has been outpacing all of the rivals since 2015. In fact, Tesla’s Model S currently outsells Mercedes S-Class, Porsche Panamera, and BMW 6/7 Series
combined in the US in 2017. Here are the stats (pulled from electrek.co).
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