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Flying cars (obvious given his choice of the word "up"). In fact, the hardware has probably already been included in the cars, just needs to be software enabled. I suspect this is not the "under your nose" announcement though. That is part 5, this is only part 4, duh.
No one thinks the service announcement from last week could use a little clarification???
Elon's going to announce his new cameo in "Ironman 3", Where he discusses the "Hyper loop" with Tony Stark
More likely to be a clarification and announcement about the financing/leasing though
I think that Elon Musk is going to put more money where his mouth is. So it will have to do with the 4th announcement. And this will result in an even better deal for the customers of Tesla Motors. Elon Musk is going to push more risk away from the customer and he is going to pull more risk towards Tesla Motors and/or himself.
OMG if he doesn't offer free Perf+ upgrades for the first 10,000 early adopters I am going to be totally bummed cause he's hyping this news so much and really why does he make everything so DRAMATIC all the time with his crazy tweets and hyped up announcements about MAJOR NEWS I mean jeez why can't he just do things like normal CEOs (except the part about giving me free stuff I'm ok with that...)