Note on competition and illumination:
This morning I took my Volvo XC-40 Recharge to the dealer for the mandatory and free to buyer two year 'service'. The young and courteous service advisor told me it would take 1/2 hour because they just change the a/c filter, change wiper blades, top off windshield washer, wash the car and that's it! He, a well-versed young man noted that if I had a Tesla there would not be even that. My sales person was still there and watching and said but he has a Tesla. Lucky for us they aren't sold here yet. I, strangely compelled to a spoiler, said, yes, but there si BYD. Both laughed and said, that's why our company just acquired a BYD franchise.
The foregoing happened in Rio de Janeiro three hours ago.
If Tesla came here, preceded by a Supercharger network, they'd do very very well. The only thing holding back mass adoption here is lack of adequate charging infrastructure.