What I don’t understand is that there are so many articles bashing Tesla saying it’s hitting the 2.5 year low. This then triggers all sorts of people (including coworkers and neighbors) thinking that Tesla is going bankrupt.
But when I look at GM, Ford, BMW, VW, they haven’t changed much in over 5 years except go lower. I don’t know of any stock splits.
Well...I do understand. The media wants views.
If car manufacturers are going lower, it's because they're in a tough environment.
They have relatively long product cycles, but due to timing with competitors or if they simply don't deliver they can end up struggling with losses.
They also face a regulatory environment that essentially doesn't really want their core products, and European manufacturers in particular have had to face a significant toughening of their efficiency targets, while at the same time the diesel market they had been planning on using is rapidly shrinking in key markets, and simultaneous economic problems in Europe have shrunk the market there.
Meanwhile economic, technological and demographic shifts are changing the market, with people in developed countries marrying and having children later, increased economic divides between skilled and unskilled workers changing spending power, increased urbanisation, and mobile Internet having significant effects.
Oh, and they'd better be electrifying and working on autonomy or within 10 years maybe they won't have a valuable product at all.
Hmm. Did I mention that the major growth markets are protectionist and interventionist, and trying to build up their own manufacturing?
It's not really surprising that shareholders are on edge and valuations are low. GM is a special case where it's being wrecked by leeches. Ford simply has a product issue. VW has had to pivot from diesel to electric, and was fined billions.
TSLA had such positive sentiment because everything it is trying to do is future-facing: batteries, fast-charging, long-range premium electric vehicles, driver assistance and autonomy, Internet-enabled customer service. The shift in sentiment is about failure to deliver. It always had the Model 3 to look forward to, but it's here and the signals are poor on margin x volume right now, at the same time as it's facing a massive problem with the US-China trade war.