Curious that the UK market is now also restricted to SR+ or Performance only, like the other new markets that have just launched. Then there is an additional "Performance Upgrade" option to add to the Performance car - seems like they should have a different name for that! There used to be other options too.
In the UK, as the LR option vanished, the Performance (without the additional kit) was dropped from £56,050 to £48,590, that's almost
£7500 less, should force those on the fence to jump at it! LR used to be £47,050, so for those who were considering the LR it's just a £1540 jump up - again, if you decide to not go for the Performance kit.
The way I see it, there are two major possible explanations:
1. Tesla sold out the LRs they had on the boat bringing the right-hand drive Model 3s, but they still have a lot of Performance version cars available.
2. They really want to push deliveries (more cars on the road = better), so they're willing to take a margin cut.
I tend to go with the second version. As far as I understand, the Perf. cars are almost identical to the LR AWDs (are they still doing that double burn-in on the motors, or pick the top n% performing motors?), maybe minor HW extra costs, mainly SW difference. Meaning that the margin cut is not that significant after all. But the intention is clearly to maximise deliveries this quarter. So I'm preparing myself to be pleasantly surprised when Q2 delivery numbers are reported.
It is definitely worth keeping an eye on how the available models and prices change in July.
