Today seems like another bad day. Many here (including myself) have posted multiple times that if demand was an issue Tesla would pull leasing as a demand lever. Well, we are here. Further, margin compression seems to be continuing. I just spec'd a fully loaded P3D, red paint, white interior, FSD, etc. It was $71,000, today its $67,500. Yet another $3500 price drop. They have bundled AP at a 1k discount (yes its all margin), they have reduced M3 paint prices by $500, etc. To my eyes the skies look quite dark indeed.
Not to mention this doesn't make new M3 Tesla buyers feel great. Every person that has bought a M3 up to this point now feels as though they would have gotten a better deal had they held off on their purchase. My neighbor has two LR model 3s that I sold him on. I spoke with him last week and he told me how much he loved his cars, but that the price drops plus all of the bad press made him feel as though he may have made a mistake. He did talk in glowing terms about Tesla coming to his home to solve a couple of minor issues and was generally positive otherwise.
I understand this post will likely be met with comments ranging from "well what do you expect cars go down in value and technology makes things cheaper, to lowering the price helps the mission" etc etc. But the reality is we aren't producing cars at the rate necessary to give us remotely ideal margins. Demand is clearly a very real issue, and while we are facing these headwinds the company is being forced to slash Model 3 prices, offer leases and heavily discount the flagship models.
Please, someone, anyone, point me in the direction of something I can hang my hat on to stay invested in this company. Something that will resonate with a rational mind. Not TT007 style pipe dreams and speculation ala leased M3s becoming FSD taxi's someday. Maybe this will happen, but not in the near term.