davecolene0606
Member
It’s now well known that Tesla is attracting an unprecedented percentage of mid priced car owners to trade up to a luxury priced vehicle. This is great news for future M3 demand, but it’s a cause for caution for future MS demand. The ratio of MS to M3 is likely to be lower than the historical ratio of higher priced to lower priced cars of other luxury brands.
This partially explains the dramatic falloff of MS sales in Q1 beyond even the expectations of management. Q1 is the first quarter when just about anyone in the world who wants a Tesla could buy an M3; they didn’t need to stretch further to an MS.
Management’s projections of MS sales for 2019 may be too rosy, which will negatively impact profitability and cash flow from what they are projecting.
That said, the sky is not falling. The M3 and MY are the future of the company. The worst case implication of a bit less MS demand is a need for a modest capital raise.
Other than that, Tesla looks in good shape. It will continue to make mistakes typical of any early stage high growth company, but its large moat and sandbox gives it a wide margin of error.
And that’s just looking at Tesla as a car manufacturer. If robotaxis come to pass in the next few years (and that now seems more likely than not), Tesla blasts off to truly uncharted territory.
So ur sayin BMW should be terrified that the 5/7series sales will be canbalized by the 3 series? MS/MX sales prey on competition from all vehicles in their class. This is not Tesla against Tesla. Tesla has been very specific that they are comfortable with 100K annual demand for S&X and they have right sized for that number and that has been very consistent historically. They will continue to update the vehicles as always to keep them fresh.
Fire Away!