Don’t make assumptions.
I’ve owned pickups my whole driving life (decades) and ‘hint’ I might not have called California home my entire life.
I also know women and even those in Texas and Nebraska do NOT appreciate climbing in and out of a pickup when dressed up. Yes, even women who own pickups and regularly drive/use them. They may do it and not complain outwardly about it, but I assure you most have had the eye rolling discussion with their besties.
Feel free to put on some stilettos, Spanx, hose and a tight/cocktail/evening dress with your cleavage on display and give it a go. It’s especially fun when there isn’t a running board and the truck is jacked up and covered in mud from the weekend.
Ford made the same mistake as you. They should be marketing to Tesla owners, as well as everyone else who might need The King of pickups, and people interested in an electric pickup and interested in the environment, and, and.... That right there is why that commercial/ad is so contrived. How brave of Ford to use a female engineer AND let her drive with a geek as her copilot, while ‘surprising’ a bunch of stereotypical pickup owners.
But hey, maybe that’s the real message they want to convey; EVs are for women and nerds, but real men want diesel.