StarFoxisDown!
Well-Known Member
Maybe they're passing-on cost savings to the customer /s
Haha good one
In all seriousness, Ford is losing money on each one and is now going to lose even more. They have no vertical integration to help lower the cost, especially on the battery side, and they haven't shipped a single vehicle yet and they have the benefit of the full tax credit. They really shouldn't need to lower the price before shipping a single vehicle if there was healthy demand for the at least the first 30-40k vehicles.
It very much reads as after the initial buying volume when they announced the Mach E, interest dropped significantly.....down to the point that they can't justify their current production plans without dropping the price.......which isn't necessarily a bad thing.....if you're expecting to increase your production rate into the hundreds of thousands. But Ford's not planning anywhere near that production rate level and they've said so themselves.