There's a bit of an intro to this post but it gets around to Tesla eventually.
So, there's a guy in the music business you've never heard off, Bob Lefzets. He has a newsletter, yes old style emails, going out to many thousands of readers once or twice most days. He also has a podcast and twitter but it's the emails that matters. He writes on everything from what's wrong with the world to downhill skiing to favorite jewish bakeries. Pretty much anything is fair game but mostly centering around music in some way. The readers are people at record labels, booking companies, live venues, musician including many many very well known ones. We know that because he often publishes responses from readers and surprisingly often it's names even those not in the industry would recognize. Readers are people from all parts of life but including a lot of very wealthy people in high up positions at various companies.
Anyway, there's an archive where you can find the latest missile. Here's the link
Lefsetz Letter
It's pretty much a commentary on the wsj journal story about VWs software problems.
In case there is already a new one at the top you're looking for the one called Tesla/Volkswagen.
Now, Lefzets writing is hard to follow at times, jumps from subject to subject every paragraph, and sometimes tries to hard to provoke but usually makes sense in the end. Also he's a bit of a grumpy old guy at times. He has mentioned Tesla a few times before but from what I can remember this is the first time he centers around EVs. I don't think he has an EV himself.
What I found interesting is how he as an outsider mostly gets the issues facing the auto industry. The reason I'm mentioning this here is how there are many thousand of people reading him that will never have read such a clear description on why the next car they will buy might not be an ICE.
It's when texts like this is spread to the public that more and more will start to get it. Here's a few samples.
"So it turns out making cars the old way is very different from making them the new. The old way, perfected over a hundred plus years, is to focus on mechanics, manufacturing, but in electrics the key is software, which can be updated over the air as your car sits in its garage. De rigueur with Tesla, non-functioning with VW."
"In other words… If you’re looking for the future, don’t ask people working at the big companies. Also, the media gets it wrong time and again, if for no other reason that those on the beat are uneducated in the minutiae of the sphere."
"Beware of buying an expensive gasoline-powered car in the future. Turns out they’re going to crater in value just like those 35mm Canons and Nikons. Electric has already won the future. If you don’t know this, you’re the opposite of a seer. Don’t get too comfortable where you are, because change is constantly coming. And the future has positives and negatives, but many more of the former. Sure, there are no more vent windows in cars, but they all come with air conditioning. And digital music does not skip. And electric cars pollute less."
Anyway, found it interesting. If anyone made it all the way here you should click the link above and give it a read.
