StapleGun
Member
If you buy a candy bar for 75 cents and sell it to your friend Sam for $1, your revenue was $1 and your earnings (aka profit) were $0.25.Can someone explain to me like I’m a five year old the difference between earnings and revenue?
Now let's see how you can grow earnings faster than revenue.
In month 2 you order a box of 10 candy bars online for $5 + $3 shipping and then sell them all to your friend Sam for $1 each. Your revenue is $10 and your earnings were $2 ($10-$8).
In month 3 you order 20 candy bars (2 boxes of 10 for $5 each) but shipping is still just $3 so you pay $13 total. You again sell them all to your friend Sam for $1 each. Your revenue was $20 and your earnings were $7 ($20-$13). Your revenue grew by 100% ($10-->$20) but your earnings grew by 250%! ($2-->$7). Congratulations, you have operating leverage.
In month 4 you invent a machine that compresses 400lbs of raw cacao into 5000 of the world's best candy bars every 90 seconds. You sell $30 million candy bars all over the world. Gordon Johnson calls you a busted growth story because Sam only bought 19 this month.