RobStark
Well-Known Member
They can plan to build those also-rans, but will they sell in those numbers? With inferior charging networks, resistant dealers, inferior range and efficiency, inferior software, no chance of FSD like Teslas? At a price anywhere near profitable for the makers?
Or will Made-in-Germany Model Y do to ID.4 and Ariya what Model 3 did to Chevy Bolt? We'll find out soon.
We'll also find out how long Lightning and eSilverado last when Cybertruck blasts onto the market. I suspect bulletproof will beat the Jesus outta "Ford tough."
Chevy Bolt is a compliance car still selling in compliance numbers. About 25k units per year in the USA since introduced. Not having $7.5k credit and competing against LEAF/Niro EV/Kona EV with $7.5k credit does more to make GM offer $10k discounts than $40k Model 3 without Fed Credit.
Consultancy Alix Partners recently did a dealership study. It found on average a dealer made $1300 profit on service for every new car sold. Not revenue, profit. You can easily pad $1300 in extra profit on BEVs for dealerships vs ICEv. Dealer resistance is lack of knowledge. Ford dealers seem to be selling Mach-e just fine. Like ICEv compelling EVs get sold crappy ones sit on dealer lots.
Yes the "also rans" will likely sell in those numbers.
Most people want normal interiors. Steering Wheel AND Instrument Cluster. Grab handles, sunglasses holders, volume knobs, leather seats vs superior networks they will rarely if every use. FSD that is perpetually coming soon. Hands free Supercruise and similar will be more than good enough for many.
If driving 600 miles plus daily is regular for you then Tesla is definitely your EV.
The unveiling and introduction of S3XY hasn't collapsed demand for the rest of the auto industry. Neither the unveiling of Cybertruck.
I agree by 2040 Tesla will have the highest automotive market share in the USA and the world. But it won't be anywhere near 100%. Not everyone has the same priorities and taste as Elon Musk. There will be room for others to sell BEVs profitably.