OK, so somebody talk me down from my overly simple Big Picture here:
1. If you make a car that is profitable, you will increase its production until demand is met - up to millions+ per year if needed.
2. If you make a car that is unprofitable (for compliance or halo reasons), you will keep the numbers low, in the tens of thousands or so, such that a few people can see it around (halo) or some taxes/penalties are avoided (compliance).
Implications:
US Legacy:
US Legacy automakers are advertising tons of EV models, none of which are selling in millions: ergo, they must still be unprofitable, ergo, the Legacy are no threat to Tesla, only to the planet
Chinese automakers:
BYD is making hundreds of thousands/millions scale, but is massively subsidized, and was quite unprofitable when subsidies are subtracted (I saw this in an article but I do not have the source - sorry, was either here or CleanTechnica). Ergo, they are not an immediate threat but cannot be fully discounted as their subsidies may remain, for strategic reasons, for quite some time. (As Tesla's newly expected subsidies might, in return).
Other Chinese makers (SAIC?) are scaling towards hundreds of thousands/millions, may be a threat to Tesla, but Tesla holding its own in the massive China market right now. Definite chance to lose some market share there, but either competitive outcome redounding to the benefit of Earth.
Japanese Automakers:
Honda and Toyota are falling further behind, no longer sailing in clear air, no rapid path forward. Nissan scaling downwards. Ouch.
Hyundai and Kia:
Both are getting in the hundreds of thousands range, and may take significant market from Tesla medium/long term. Given their numbers I actually believe these EVs are profitable. (This is good for the planet too, if any of these guys are profitable).
VW:
VW has made hundreds of thousands, implying their EVs may be profitable ... but there is the wrinkle of the court order / Dieselgate complicating the picture. I am uncertain how to categorize the VW threat - could use some help here. Are their EVs profitable?
Stellantis:
Unsure how to rate their multiple entries in Europe that I have heard about on this forum. What are their volumes?
Overall, it seems to me that
most of the guys who could make millions of EV's are not - not because they cannot, but because they are losing money on every one. Oversimplification (battery supplies, etc. being ignored here) but I think a somewhat compelling argument? Discussion welcome...