I find it helpful to consider competitive EV prices when thinking about 2023 demand at 50%+ higher than 2022.
To me it looks like:
1. Model 3 in good shape.
2. Model Y is priced on high end vs. competitive vehicles.
3. Models S & X priced at clear premium.
I would say that Tesla has a reasonable number of levers to help with demand if needed due to competitive pressures.
1. Refreshed Model 3 with better production volumes and margins
2. Standard range Model Y
3. Model Y price cuts
US Prices, approximate, no IRA adjustments
"Compact"
Chevy Bolt EV - $26,000+
Nissan Leaf - $29,000+
Hyundai Kona EV - $35,000+
Mini EV - $35,000+
Kia Niro EV - $41,000+
"Sedans"
VW ID.4 - $43,000+
Mach-E - $45,000+
Tesla Model 3 - $47,000+
Polestar 2 - $55,000+
BMW i4 - $56,000+
Volvo C40 - $57,000+
Genesis GV60 - $61,000+
Mercedes EQE - $77,000+
Genesis GV80 - $80,000+
Mercedes EQS - $104,000+
Tesla Model S - $105,000+
BMW i7 - $130,000+
"SUVs"
Chevy Bolt EUV - $28,000+
Hyundai Ioniq 5 - $43,000+
Toyota BZ4x - $46,000+
Subaru Soltara - $50,000+
Kia EV6 - $50,000+
Audi Q4 eTron - $50,000+
Mercedes EQB - $55,000+
Tesla Model Y - $66,000+
Audi eTron - $74,000+
Rivian RIS - $78,000+
BMW iX - $85,000+
Tesla Model X - $121,000
"Trucks"
Ford Lighting - $42,000+
Rivian RIT - $68,000+