It's an open question as to how aggressive Tesla will be in pursuing its L2 charging network. If Tesla is going to build a super-affordable Gen 3 vehicle then that means a lot more apartment dwellers will need charging. Only Tesla could build out the L2 network fast enough to keep up with demand. Of course, that assumes the Gen 3 vehicle is sold to the public.
So let's assume that Tesla believes its L2 charging network is important for the mission. The number of EVs on the road will grow exponentially as expected. Tesla will need become very aggressive in rolling out its L2 network.
Then the next open question is how aggressive Tesla will be in pursuing profit from its L2 charging network. At first I think Tesla will try to just break even and go for market share. But break-even will still require a significant cut of the revenue as Tesla will need to quickly ramp production of chargers and hire a lot of people to manage the network.
After the L2 network is established and the ramp phase is over, revenue will start to massively dwarf expenses.
To give you all an idea of the revenue opportunity, just look at ChargePoint. They mostly concentrate on the L2 network. Their revenue comes from hardware sales, network subscriptions, and maintenance contracts. They don't take a cut of the electricity delivered. Their annual revenue is already $600 million and they are tiny compared to where this market is going.
Tesla is going to be standing in front of a huge flood of money.
Given that L2 will grow more than will Fast Charging, with Supercharger still dominating Fast Charging in North America, to a lesser extent in Europe/Uk and most of Asia. Nobody here is likely to argue with that.
The question is whether Tesla will dominate L2 and generate significant revenue from that, much less profits. Some, including you, persist in imagining Tesla will dominate L2. There are several reasons why they will NOT dominate anywhere, including NA, while still playing a profitable role in L2 from TE:
First, the TE opportunity:
-Electrify America chose Tesla Energy in 2021:
Electrify America announced that it has now deployed over 30 MW of battery capacity using Tesla Powerpacks at over 140...
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others can and will choose various storage providers and Tesla will have a share.
-Virtual Power Plants (VPP)and L2 networking: That is vestigial today with charging networks mostly because few networks actually install storage buffers, one more reason for their unreliability. Since Tesla already holds the licenses in multiple countries and NA regions those activities are entirely compatible with load-balancing.
- In many countries L2 charging stations are deployed in Shopping Centers, Supermarkets, hotels, and other locations at a rapidly increasing rate. Many are networked, many are not. Many have EV connectors of some type, many have none. Around the world many are free and many have payment required.
-I have personally done charging in countries from Southeast Asia, the Middle East, Southern and Central and Western Europe, North America and South America.
That does not make me an expert, but it does help me form the opinion that L2 provisioning is very diverse, everywhere, and that will not change. Why? Simply because L2 is not a specialized load, it is different from most loads only in that it is continuous rather than intermittent, so electrical infrastructure, rated for intermittent loads, must be derated fro continuous ones. That's it, nothing else.
-Around the world travelers must use adapters whenever they move from place to place, often within the same country. So it is for BEVs.
-The fundamental question is whether Tesla somehow has competitive advantage to dominate Level 2 at it does with fast charging. It will not precisely because the barrier to entry is so very, very low. That is why there are so many diverse solutions everywhere. Just as with my Florida condominium association, everyone else has a plethora of choices. Tesla is one. We did not choose Tesla because it was slower to install, cost more and was more rigid than others. Some will choose Tesla whose situations are different.
-Tesla certainly will get business from some, after all the Tesla charges are clear and simple, and their payment processing, at least in the US, is competitive with typical larger volume payment processors. However, any commercial entity that already has POS card processing can and does offer site-based touches processing at very cheap rates, based on ad valorem rather than KW, but Tesla does that too where kW pricing is illegal or not wanted. For those places adding a payment processor for their L2 chargers is an inconvenience when they can simply add each charger to their existing network. That issue will apply most strongly in the most advanced payment systems markets, i.e. almost everywhere in Europe, much of Asia, South America. Further most NA markets are rapidly advancing.
-To be blunt, Tesla has zero advantage in payment processing EXCEPT when linking Tesla Energy Virtual Power Plant to the system so the operating cost of the installation can be reduced. Once that component is added Tesla can integrate the entire operating cycle. When Tesla adds the VPP to to overall client side whether shopping center, multi-family housing, commercial building or medical facility, the optimization that results from VPP integrates all electrical usage plus adds the Uninterruptible power to the process. That integration is the Tesla speciality. That is clear and unmistakable value. There are competitors, to be sure, but Tesla will often be more elegant.
-The last Tesla advantage that could happen is that provided by heat pumps. Those are already in widespread use and growing worldwide but the Tesla potential advantage, as discussed several times by Elon, builds from Octovalve experience. Were those technologies to mature they could be easily integrated in the entire Tesla Energy value proposition.
All of those factors make it unlikely that Tesla would achieve any gigantic profits from L2 charging as such. Were they to integrate other Tesla Energy services that value proposition could change. Lastly, the role fo payments processing in any aspect of these opportunities would itself depend on resuscitating the Elon visions of decades ago with X.com pre PayPal. Anything like that, while interesting, is highly speculative. Without such integration the opportunity can only be substantial with the Tesla VPP combined with L2 and storage (eg Megapack)
Many of us seem to imagine high continuing profitability based on the competitive landscape today. The opportunities are, however, tomorrow and the component parts are evolving rapidly. In short TANSTAAFL