@Knightshade - I value your contributions to this forum very much - you're a huge plus here
First, thank you for the gracious and kind words- and also the same regarding yourself.
. . . so take this joke the right way.
I always try to!
If I was holding a brainstorming session with the sales and marketing team, I would ask you to exit the room
The brainstorming session would be to answer the following question:
There were 9.6m EVs sold globally in 2023 and we took 1.8m of those sales (19%)
In 2024, there will be 13.3m EVs sold. How do we get 19% of those sales (2.5m units)?
Now Knightshade, please go take a coffee break.
This is why I prefer engineering- not marketing. Where one cares about what can actually be done, not what we want to sound like can be done
The S&P estimate you cite breaks it down by region... interestingly their estimate puts (by far) the largest % growth for 2024 in...the US. Which just practically killed federal EV subsidies with the sourcing changes. They predict a 66.4% YoY increase 23->24... AFAIK '23 estimates are around 1.3M sold in the US, meaning they're calling for about 860,000 more EVs to be sold in 2024 in the US alone.
From whom?
With most legacy pulling BACK on scaling production for 2024 (and GM outright killing the only model it sells that anyone really buys), and even the most optimistic such as yourself calling for Tesla to only increase by about 700k
worldwide where are those 860k additional BEVs in the US alone coming from?
Look worldwide though- 9.6M this year- 13.3M next year. That's 3.7 million more EVs that someone needs to make. Again assuming your optimistic 700k for Tesla is right, where do the other 3 million come from? BYD was only 1.6M BEVs this year. Even with 50% YoY growth that only gets you 800k of the 3M you need.
So it's not that I think Tesla is going to lose market share-- it's that I find the idea companies who are NOT Tesla are going to magically make 3 million
extra EVs next year to be...unlikely?
And once you accept the 13.3M isn't realistic based on the stated near-term intent of nearly every player who isn't Tesla or BYD, you easily reach the set of math where Tesla doesn't lose market share even when they "only" produce a more realistic 2-2.1M for 2024.
Instead I expect EV sales growth to be lower than S&P seems to suggest-- largely because we're finally reaching the point where it's obvious only a very few companies are serious about increasing the supply of them- and even they have certain constraints around pricing and battery sourcing.
BTW for a contrasting prediction on growth-
Ford is cutting 2024 production goals in half for its F-150 Lightning EV pickup truck on slowing demand for battery-powered models. Read on.
financialpost.com
They cite UBS predicting 2024 US BEV growth at only 11% (and I'd expect most of that to be Tesla- but that won't get you remotely near 700k extra sales)