I think you are misunderstanding. There is a car demand market in aggregate, it isn't split into used / new with no relationship. Drop in demand for used cars relates to demand for new models as well. If a 1 year old car drops $5k in price, people will increasingly select it over a new car of the same model if the new price doesn't change. Sure if a company decides to cut new prices for no reason, this would also skew the used market, but that is rarely the case.
The big hint here is that used Teslas started dropping in price in the 2nd half of 2022, well before Tesla cut prices.
@Troy indicate order flow as dropping, so this matches that new Teslas were also seeing a demand drop. Tesla simply just decided not to adjust prices in real-time, and wait for a massive cut in Q1 2023.
Production volumes aren't that much higher than a year ago, that should have some effect but the +$10k drop in value just in the past year (not even counting 2022 massive decline).
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It is relevant to understand that there are many factors other than nominal purchase prive that influenvleo buying behavior and new vs used. There is a notion commonly held that price is the primary factor in elasticity of demand. That assumption is false. Affordability is, absolutely, a key definition for Total Addressable Market (TAM).Within TAM there is a vast array of factors, some related to initial price, some related to expectation of operating economy, so having nothing to do with any definition of cost.
Oversimplifying these factors drives otherwise intelligent people into price competition. That drives once-premium brands such as, say, Ralph Lauren to lose the luxury market.
A brand can have multiple price and position differences for essentially identical core products. Chevrolet Suburban/Cadillac Escalade is prototypical. Tesla can and should continue category diversification.The new French Model Y delivery van vs Model Y Performance is beginning to explore wider choices. These are entirely different than range choices.
As Tesla expand such options wider choices that preserve high margins but deliver significant buyer value will become more prevalent. The China-only Long Wheelbase Model 3 is another example of a market segment Mercedes Benz once owned in Lebanon/Syria/Egypt etc. as well as China, for chauffeur-driven and intercity taxi markets. Proliferation of such segment-specific variants can enable Tesla to rapidly expand specific segments, replicating global appeal of, for example, Toyota Corolla, luxury to econobox to pocket rocket all on the same platform.
Such approaches enable higher margins and Word of Mouth to expand markets without wasting promotional reserves. Tesla has been moving in this direction, almost invisible outside the target markets.
Really the future is not so bleak as many suggest, nearly always by people who are unaware of automotive markets, energy utility markets, stationary storage commercially, much less manufacturing and logistics, essentially zero about implications of direct vs dealer sales.
When reviewing the entire Tesla business model vsnthatnif any given competitor almost any competent financial analyst can understand what approach yields superior free cash flow. By definition, such an analyst can look far beyond a GAAP P&L.
No question that this sort of work is irrelevant to speculators who flitter about generating outsized profits for market intermediaries, and reduced carrying costs for investors ready to lend shares to those speculators.