This is my thinking, too.
Yesterday I volunteered at a delivery center giving 12.3.1 demo drives in a 2024 Model S to people picking up new vehicles. People are very impressed (even I was impressed as it was my first experience with vision-only auto park). Car worked very safely on every drive and parking session, no panic/unsafe moments in a 8 min round-trip drive in moderate traffic ranging from 25 mph-45 mph streets and parking lots with one round-about. One gentleman, who got his first EV, a CT, video recorded the drive and was very impressed. Another couple, who I don't think ever considered purchasing/subscribing to FSD, were going to go home and give it serious thought/discussion. Everyone had a "huh" moment, like, "Huh, this is something I've never experienced and didn't know existed." Moreover, only one person knew they were getting a 30-day free trial of FSD. The guy with the CT is bummed he isn't able to get it--who knows, maybe he'll buy another Tesla with FSD now if he was impressed enough. At least he'll be thinking about it, and I'd bet $100 he will buy/subscribe to it once FSD is enabled on CT.
Of the 20 or so people I chatted with buying their first Tesla, all had questions about very basic things like preconditioning the battery, premium connectivity, home charging, supercharging and much more. We really do live in a bubble here on TMC with regard to all the features and capabilities of Teslas that we know about. The vast majority of people have no clue, even those who are purchasing right now.
The new FSD v12 is crazy even for me. It really is so so much better, and a driverless future feels much more real now. I'm with Cliff Harris in my thinking that this can't be easily replicated. Maybe there is another company that is doing what Tesla is doing, but not here in the U.S. No other U.S. company has this kind of data from random people employing hardware/software across the globe in diverse and challenging real-world scenarios. Tesla is in a class all by itself. If we got news of even one legacy auto company licensing FSD tech, the stock would rip, IMHO.