I actually don't like that all of the EV manufacturers subtract off the tax credit from the price of the car in their advertising. Folks over in the Volt forums have been misled and very disappointed once they figured out that their payments wouldn't go down once they got the tax credit, or worse, that they weren't eligible for all or any of the credit when they filed their taxes.
I don't argue with their choice of comparison cars - it is a large luxury sedan (It will be interesting to see what they chose to compare the 3 with). I just don't like the fact that the price for the gas savings and the tax credit are all subtracted off the price of the car at the top of the screen making it look like its a direct discount off the price of the car upfront, when it is far from that. Sure its not an actual scam, just misleading to the uninformed.
Sure, sure, folks should perform due diligence before signing contracts and all that, but it still feels a bit underhanded to me. When I pull up the Model S website, the price I see first with everything at the default is $45,700. I have to then scroll down to see that it is actually a $66,000 car, and that $45,700 is the net price I will actually pay for the car over 5 years if I previously owned a gas guzzler and I am eligible for the full tax credit.
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