From the Q4 2018 shareholders letter (
http://ir.teslamotors.com/static-files/0b913415-467d-4c0d-be4c-9225c2cb0ae0):
"Model 3 production volumes in Fremont should gradually continue to grow throughout 2019 and reach a sustained rate of 7,000 units per week by the end of the year. We are planning to continue to produce Model 3 vehicles at maximum production rates throughout 2019. Inclusive of Gigafactory Shanghai, where we are initially aiming for 3,000 Model 3 vehicles per week, our goal is to be able to produce 10,000 vehicles per week on a sustained basis. Barring unexpected challenges with Gigafactory Shanghai,
we are targeting annualized Model 3 output in excess of 500,000 units sometime between Q4 of 2019 and Q2 of 2020."
In other words, Tesla won't hit 10,000 Model 3s per week until last week of June, 2020.
This is disappointing.
Let's go back to August 2, 2017 during Tesla's Q2 2017 earnings call (
Tesla (TSLA) Q2 2017 Results - Earnings Call Transcript):
"What we have ahead of us, of course, is an incredibly difficult production ramp. Nonetheless, I think we've got a great team, and I'm very confident that we will be able to reach a production rate of 10,000 vehicles per week towards the end of next year. And we remain – we believe on track to achieve a 5,000 unit week by the end of this year.
So, I would simply urge people to not get too caught up in what exactly falls within the exact calendar boundaries of a quarter, one quarter or the next, because when you have an exponentially growing production ramp, slight changes of a few weeks here or there can appear to have dramatic changes, but that is simply because of the arbitrary nature of when a quarter ends.
But what people should absolutely have zero concern about is that Tesla will achieve a 10,000 unit production week by the end of next year."
In other words, Elon promised a 10k/week Model 3 production rate by the end of 2018.
Somehow, that got pushed back by a whole 18 months.
Sure, Elon was more optimistic in the Q4 2018 earnings call saying they might be able to get Shanghai up and running before end of year at volume production, but that's stretching it. They might get some cars produced but certainly not at the 3000 cars/week rate.
Now that we have a full 18 month delay, I think this puts at risk any short squeeze. As Tesla is stuck at an average 7000/week Model 3 production rate this year, which isn't too much higher than the past few quarters. Further, average sales price will likely decline as quarters progress through the year, so while you're looking at profitable quarters in 2019, they might not be that much better than the past few quarters.