There's a recent Bloomberg New Energy Finance study that predicts (across the board) price parity for EVs in the early 2020s, and yet only a 35% EV market share of new vehicles by 2040.Timeline's not looking good for BMW per this article. Tesla is years ahead of them:
Report: BMW is planning a major push into all-electric vehicles
This 35% by 2040 prediction will likely go down in history with the paltry cell phone market predictions made by "experts" when a cell phone required a briefcase to carry the battery and transceiver hardware.
But, I think this likely echoes either the views (or hopes) of most in big auto -- that they'll have decades upon decades to slowly transition to EVs.
On the other hand, I'd bet that after part 2 of the reveal, which I expect to be a showstopper, Model 3 preorders will explode yet again and likely reach ~750K before production starts. You'd think that'd provide another industry wakeup call, but I suspect the other CEOs will just doubt that Tesla can make the cars profitably, and nothing will change.
Last edited: