I don't know about that, Ford Focus EV was far less successful in euope than Zoe, LEAF, VW eseries
Since the Bolt is not Europe made, I suspect Europeans will tend to just wait until there is a local equivalent from the above 3.
Since Gm is likely to prioritize USA sales, and Tesla will prioritize Eu sales, perhaps for mush of Europe, the Tesla will get there first.
As a used Ford Focus Electric owner, I think Ford had failed miserably on marketing and pricing. Even today, 5 years after its debut, not many people are even remotely aware of the FFE's existence. Plus at over $41k USD it's way more expensive than a Nissan Leaf which features similar range. Not to mention there's a huge battery hump in the trunk that eliminates much of the practicality aspect.
So why did I buy a used 2012 FFE last month? It keeps me sane whilst waiting for the TM3, I have a long range hybrid as a fallback, it's dirt cheap, I can charge for free at work, it's semi luxurious, and it's got liquid battery cooling (which preserves battery life and efficiency plus it reduces the risk of fire) just like a Tesla.
On a side note, I believe Ford would've sold way more FFEs to an educated EV market if they highlighted the fact that the Leaf's battery is air cooled. I only knew of this because a coworker told me about it.
As far as TM3 & TMY sales in Europe, I believe the 3 will cater mostly to those who cannot wait any longer for the Y, or who plan to "put up" with the 3 for a while and then trade it in for the Y.
Then there's the Bolt which, I'm guessing, will cater to those who cannot wait (another 1.5ish years
) for the Y and to GM employees who take advantage of a company discount. (The Bolt is so lame IN EVERY WAY compared to a 3/Y plus it's more expensive that I don't see any other reasons!)
The TM3 sedan design, unfortunately, may not be practical enough for many. Hopefully Tesla comes up with a miracle breakthrough that would otherwise prove me wrong.
You just cannot deny the practicality of a hatch especially when living outside of the US where, oddly enough, most Americans view hatchbacks as cheap, are tricked into buying a hatch that is labeled as crossover/SUV/not-a-wagon, and wouldn't mind sacrificing practicality for a sedan with its elegant butt hump because everyone else owns one.