Conceptually this truck has great features for towing, range, efficiency, power outlets, air compressor. Hardened metal (and glass?) seem as an attempt to play to a perceived “tough” mindset, but practically it’s hard to understand how many would care about that. The presentation of the broken glass seemed to throw off any positive momentum, and plausibly seemed intentional (how would that not be tested extensively in advance?) if the goal was to get people talking about it, who knows. Design wise, this seems too out-there for any buyer, no matter how efficient it may be. The sharp angles are over the top; intuitively it would seem better efficiency could be obtained with surfaces having smoother transitions, which would also make it look closer to what most would expect. The S is a solid design. The X took some risks, but hits everything out of the park with form and function. The 3 and Y look great, are safe bets without many risks. Next roadster goes above and beyond (flying short hops), but still has form of what one would expect from such car. However this truck, based on its design, not only do I not see it selling, I see it dragging down the rest of the brand.
