Responses to "The bear case ..."
Thought it would be a good exercise to try to argue the Bear case against TSLA:
In general, I think, much of these arguments are existing skepticism, and they are already baked into the share price. But it might be an equally good exercise to respond to each.
1) Model S reservations are growing nicely, but there's no telling when pent-up demand will be satisfied. The Leaf, for instance, also had reservations and pent-up demand, but that pretty quickly dissipated. With Model S, that's obviously going to take a longer time, but you can't prove that there's a sustainable 25K/year demand for Model S over multiple years.
The bears predicted all kinds of problems and impossibilities, which Tesla has meanwhile resolved (assuming production rate will be good soon, or already is).
Continued demand is the last remaining major "question". Model S will improve, sinking battery prices will give Tesla the option to reduce the price, and variations of the platform will address additional market segments, and the SuperCharger network will be extended extensively within the next two years. But even without those, demand currently appears to continue in a healthy manner.
2) Model X reservations suck. Something like 2K at this point in time I think. Yeah, we don't have real specs nor pricing and they're not pushing it in the stores, but considering the additional base model complexity (eg, falcon doors), added items (3rd row seat), increased weight, increased use of materials (it's a lot taller), it's hard to see the base model not costing $10K-$15K more than Model S's new pricing. That means it starts at $70K. So, it's a high-end premium SUV, which means it doesn't compete with X3 or Q5, etc. It ain't gonna capture any mini-Van sales unless people are willing to spend more. A lot more.
I think Model X reservations are mostly impacted by it being far away, while the Model S is starting to be available (and having a large cargo room as well). The falcon doors are too new for people to trust them from the distance. If implemented solidly, they will turn into something attracting buyers who would otherwise not consider an EV. Not everyone will like them, but their functionality is (currently) not available on any other car, electric or not. And a top acceleration of 4.4 sec with electrically controlled AWD will of course be another selling point.
3) Gen-3 is a tall order. The highest price it can come in at is $47,400 which the Fed rebate brings to $39,900. This isn't a mainstream car. Even so, it's $20K cheaper than the base Model S, yet I don't see how they get there. It needs a 150 mile range minimum, and needs to compete performance-wise and luxury-wise with BMW 3-series and Audi A4, etc. Luxury-wise, Model S is about there (little better in some things, little worse in others), but they're not going save that much money just shrinking things down size-wise. For 150 mile range, they'll need a 45-50kWh battery, which at today's prices is something like $22K. Let's say battery technology improves 25% in 3 years, that means the battery will save about $5500, which means they need another $14,500 in car itself savings. Motor can be smaller, but getting that kind of savings from the mundane car aspects is impossible. Even a 50% battery price per kWh savings saves $11K, which means there's still $9K in savings due to size and quality needed. Pretty steep. Gross margins are going to suffer, and the car is going to need a cheaper to build design, while at the same time compete with the best in the world in terms of appointments/comfort, etc.
Compared to the Model S, aside from the smaller size and for example lower cost interior materials, significant savings will of course come from mass-production and lower high-volume prices from suppliers. It appears battery technology in the next 3 years may have a larger than average decline in costs. Also, with the Model S, Tesla will have gained relevant experience in reducing cost and efficiency in production. A major advantage should be that Tesla can easily offer great performance without much higher cost.
4) If battery technology does vastly improve to make Gen-3 a reality, then BMW and Audi and Lexus could arguably more easily throw it into their best in class cars than Tesla can build a best in class car to surround its drivetrain. The Model S's borderline OK interior shows us just how hard it is to compete with the established car companies in those areas.
The Gen III doesn't seem to need a better interior than Tesla already knows how to make, and in any case that is an expertise which should be available on the market.
However, building a cost-efficient first-class electric drive train, hardware and software, is non-trivial, involves lots of patents, and is an expertise that can't be bought easily on the market. Other companies have not shown that it would be easy to do something similar, on the contrary. Leaf and Volt each required many years of development, without really achieving the same 'wow' result for the electric drivetrain.
5) Model X production line will probably require an additional capital raise. Gen-3 will definitely require a large capital raise. Those are going to impact the stock price. Other companies can do what Ford does and build different powertrain versions of the same car on the same assembly line, thus reducing their start-up investment costs, and keep risk down. Tesla doesn't have that cost nor risk reduction. And, they still have to pay off their existing loans, which is money they can't invest in new assembly lines.
I don't think Model X will necessarily require an additional capital raise, and haven't seen anyone (who would be knowledgable enough) saying so. Once Tesla is profitable, the need for the recent capital raise as a "cushion" will go away, and since the Model X will be produced mostly on the same production line, the necessary investment won't be that high.
6) At today's price (around $34), Tesla needs a lot of profit to get to a reasonable P/E ratio - more profit than they can get from Model S alone. Despite super high short interest, the stock price has already priced in Model S success and Model X successful kickoff at least.Compare Tesla's numbers with a full 20K/year Model S delivery in 2013 to any other successful car company and you'll see that Model S success is already priced in. There's a limit as to how much future potential the stock market will support and Tesla is already testing it.
The skepticism of the bearish position is also already priced in, the existing short interest can't be put aside. So the argument goes both ways. In so far as Tesla will address many concerns about production and profitability in the next months, many risks which are in fact still baked into the share price, will fall away within a few months.
7) If the Fed tax rebate goes away, the high end Model S/X sales won't be much impacted, but Gen-3 sales would likely be heavily impacted. That's an uncontrollable future risk for Tesla.
I don't see that happening. Tesla is in the midst of proving that electric cars are *the* technology worth supporting, that a valid business model for them exists, and that they contribute to a working economy. This will increase a very positive context for government support. Also, for example, one city recently decided to have most of their fleet be electric.