What would be a good options buy today as a strategy to insure against further losses in case there is more trouble on the horizon short term?
My average purchase price for the TSLA shares I currently own is $30. I was going to sell to pay for my Model S which now looks like will be delivered Jan/Feb '13. I'm considering getting a car loan instead and holding for another year, but I'm risk averse.
Disclosure: I've never done options trading before, and not sure I quite understand it.
Options are complex and some reading is required to understand the mechanics of how they work.
I find that buying Calls or buying Puts is expensive. Instead, I write 'naked puts' or sell 'covered calls'. Generally, these strategies don't provide the downside insurance you are looking for but they do help you to reduce your cost base gradually over time.
Run some numbers on your cost base ($30.00 per share) and then add the premium for any Put options that you buy. That will increase your investment and if the strike price of the Put option is 'in-the-money' it will be expensive. In fact, buying Puts could crystalize losses such that the insurance could cost more than liquidating your position now.
Given the importance of the production, delivery and reservations in Q4, and the U.S. elections, you can expect significant company-specific and general market volatility. TSLA announces Q3 results on Monday, October 29 and they will probably provide guidance into the Q4 production, deliveries and reservations. The market could react violently to surprises in those key numbers.
As a general strategy, you may consider writing covered calls when TSLA approaches high points in the recent trading history and selling naked puts when TSLA approaches low points. You don't want to get called or put, just earn the premium at expiry and then keep playing the game.
As other have mentioned, do some reading so you understand how options work.