Everyone seems to think the drop is about results. I think at least part of it is concern about Tesla walking away from 40 % of their depositors, in exchange for money now.
There are a lot of individual investors in the early line for whom a $50,000 car will not work. They have done the math, even with the tax credit.
Pushing that $35K car past the credit pushed that car out of their future.
This is along the same lines as my concern earlier about loss of goodwill.
One school of thought is that demand for Tesla cars is strong enough that even a crowd of disgruntled reservations holders doesn’t matter because others will gladly take their place. Another common argument is that people who couldn’t afford the Model 3 without the tax credit had no business buying in the first place, because the credit’s future is subject to the whims of the US government.
I think it’s a mistake to write off these folks. Customers who feel badly treated will spread ill will by maligning the company to family and friends. Customers who can’t afford today may be able to afford tomorrow, but may not return after feeling insulted.
Investors here should be going to Reddit, Electrek, and the Model 3 subforum here to read for themselves what the customer base is saying. Many are justifiably angry and bitter.
Tesla has sort of been here before... a long time ago with the Tesla Roadster. The company had bad delays and had to raise the price on some orders after a certain date. Elon actually went before a meeting of reservation holders to deliver the bad news, apologize, and explain the situation.
Tesla may need to do something similar to acknowledge the feeling of the customers who feel slighted by the delays and the fact that recent Model S/X buyers seem to be jumping the line (no apparent cutoff date for “current owner” benefit). Potential customer need to know that their business is valued even if they aren’t the high rollers.