When they have 450k reservations, they brag that they have 450k reservations. How many more reservations do you have?a nice fat number will please wall street and energize the stock price.
It won't though, because the SR isn't ready yet.
They stopped reporting reservation #s end of Q2.
At the time they still had ~420k reservations.
Tesla said:
The remaining net Model 3 reservations count at the end of Q2 still stood at roughly 420,000 even though we have now delivered 28,386 Model 3 vehicles to date.
Now we know they delivered 145,846 total for 2018- so 117,460 delivered after that 420k number- some weren't reservations though since they stopped taking those in Q3 and let you directly order.... but let's say 3/4 of them were- that's 88,095 reservations filled... leaving 331,905 reservations in the system.
Now- back to your claim that it'd be "good" for them to keep reporting this number... and why that's not the case-
So first we need some idea how many were North America vs rest of the world... historically Tesla sales are about 50/50 US vs everywhere else, so lacking a better number, let's use that.... so 210k were US reservations, and 210k were ROW (rest of world).
So end of 2018 US reservations were down to 121,905.
AND it's probably safe to conclude most of those are waiting on the SR version since they otherwise had the chance to order with the larger credit for existing models, right? (I imagine a few of em are people holding out for air suspension on a more expensive version but that'd be a small minority)
So that number isn't going to move- pretty much at all- until SR is out.
Reporting that looks
bad for Tesla as it highlights how the SR has been delayed.
That doesn't mean nobody in NA wants a model 3 anymore- they are still selling the things, just not in "flood of pent up demand" numbers since the more expensive models had that demand filled- remaining pent up demand here can't be met until SR is on sale.
Elon brought this up on the call- though how he said it was super awkward- basically telling us demand is insanely high but the car is too expensive for those insanely high demand customers. SR, in theory, will address that.
Its just weird that with insane demand I can go and order a 42,900 model 3(doing it now) and get a delivery in February. Essentially in the next 3 days.
Why in the world is that weird? That's
by design
As explained- the 5k/week for the US only run rate filled all backlog demand for the non-SR version of the car by sometime in Q4.... at which point they kept the run rate going to create inventory... so that they would have plenty on hand to sell as production switched over the Europe and China.
The fact US dealers have "months" of inventory is
the point
This way they don't run out of cars while most new production isn't available in the US.
That lets Tesla now address the higher-priced Model 3 demand overseas with most factory production for the months it'll take to fill those orders.
Once the ROW backlog on higher priced models is taken care of what comes next will depend on if SR is ready or not.
If it is, expect another demand flood/delivery rush to try and get the last 6 months of US federal tax credits in the US...and then after that a repeat of what you see right now- with ROW SR demand being met early next year while US production mostly goes overseas to fill it.
That gets us to mid 2020- at which point Tesla is projecting 10k/week Model 3 production and that the entire world will absorb that much production.... and keep in mind probably half that 10k is specifically going to China where demand is still ramping considerably for EVs.... (3k is made IN china exclusively for china- the cheaper versions of the car- the higher speced chinese ones will still be made in Freemont)
Question though is, how many people of those expecting the SR wanted it with the full Federal tax credit?
Wanted? all of em. Who doesn't WANT free money?
The more important question is who will cancel their order if they don't get it.
No doubt some will. Price sensitive folks who reserved in 2016 hoping to get a 27.5k model 3, if they're in the same financial position in 2019, might not buy one.
On the other hand the folks who can't quite afford a 40-something thousand one CAN afford a 35k one (or less in states still doing incentives) those will still order.
SR moves the Model 3 from being thousands above the "average" new car selling price in the US to being a little
below the average new car selling price.
That certainly changes the # of people who will buy one doesn't it?