Remember that there are A LOT of Tesla's in Norway. About 1 of every 10-30 car you meet on the road is a Tesla S, X or 3 depending on where you're driving. Buying a Tesla in Norway now is buying the same car as everyone else are buying.
Tesla also had a very bad service reputation here in 2018-2019. They could not handle the service pressure at all, and people had to live with cars that were never in perfect shape. They had to wait 6 months for fixing a problem, and when they got their car back it still had issues. These people swore all over the forums in Norway that never Tesla again.
The consumer regulations are also very strict in Norway. Norwegians expect a high level of things covered by warranty for 5 years because the regulations demand so, and they expect that the company adheres to those rules. Tesla is an American company with very low customer protection, and Tesla did try the same practices over here. A lot of people took that as a provocation, and Tesla never seemed to "know about the Norwegian laws" and denied everything. A few customers took it to court, and won ofcourse, but it seemed like Tesla was saving a lot of costs by customers not aware of their rights. This also caused a lot of bad reputation, and it's still going on. Just look at the latest news about MCU's only getting 2 years warranty, yet Norwegian laws demand 5 years. Even consumer laptops get 5 years warranty here, because they are required to.
Then Audi E-tron comes. It's not the same technical level as Tesla, but has an apparent higher build quality, and it's something new that not everyone else drives. It's obvious that it will sell a lot, atleast in the beginning!
