I think chrome started to get a bad rap as baby boomers were coming of age - and looking down their noses at the values of their parents. All of a sudden it became cheap, and gaudy - and the antithesis of European (which most imports were at that time). Have to laugh at that a bit, as the last thing chrome is is cheap.
Even Consumers Research waded in. When I first began reading their road tests, in the early 60's, as much barbed ink was aimed at the American lifestyle as the engineering of the American cars they regularly panned. I've suspected that anti-American bias became endemic to CR in those years. Even as American cars began to conform more to consumerism and its expectations, respect for improvements in efficiency and quality came only grudgingly. Now I have my own bias. I trust CR when it comes to appliances, but when it comes to cars I rarely agree with them - especially on the subjective ratings.
Even Consumers Research waded in. When I first began reading their road tests, in the early 60's, as much barbed ink was aimed at the American lifestyle as the engineering of the American cars they regularly panned. I've suspected that anti-American bias became endemic to CR in those years. Even as American cars began to conform more to consumerism and its expectations, respect for improvements in efficiency and quality came only grudgingly. Now I have my own bias. I trust CR when it comes to appliances, but when it comes to cars I rarely agree with them - especially on the subjective ratings.