... and if they add some much wanted options like park assist, center console, electrically folding mirrors it's even easier to get to the 25% (and at the same time attract more customers). That's one thing companies like Mercedes, BMW and Audi are good at: getting people to buy a car and then having them pick extra options worth 30-40% of the car.
I don't want Tesla to go that far, but they could definitely work a bit more on their margin and at the same time take away some of the second thoughts people might have on buying the car. I know that the lack of park assist, even if only as an option, is not going down well in Europe (with its tight parking spots).
I don't want Tesla to go that far, but they could definitely work a bit more on their margin and at the same time take away some of the second thoughts people might have on buying the car. I know that the lack of park assist, even if only as an option, is not going down well in Europe (with its tight parking spots).