The fallacy of this article is the implication that Tesla's ability to sell cars is predicated upon demand for cars in general. Since Tesla takes up a small portion of total vehicle sales, and since Tesla's vehicles are clearly differentiated from competing vehicles, a smart analyst would realize that Tesla is production constrained, not demand constrained, and that as Tesla's production capabilities grow, Tesla will have the ability to find customers, simply by stealing them from other car makers. The author's suggestion that Tesla contract to have someone else build the Model 3 is absurd when you realize that:
1) Too few suitable batteries for a big ramp of Model 3 are produced on this planet until Tesla's own gigafactory has cranked up, as scheduled
2) Tesla making a suitable profit on Model 3 requires Tesla having the ability to produce Model 3 efficiently at volume, and contracting out the building of Model 3 would work against Tesla's achieving those efficiencies in its own factory. Please show me a contract manufacturer that offers "alien dreadnought 1.0" as a manufacturing option.