Regarding Model S & X demand this year...
I don't think we will see much growth in demand (or deliveries) for MS/MX in 2017. Demand for these seems pretty saturated to me.
And, for Q4'16 deliveries that just got reported... I'm not convinced that the shortfall was AP2 "late production" related. I think there was substantial demand evaporation "hangover" from Q3 where tesla really pushed demand generation hard with inventory cars and discounts...
Hopefully all this is moot, because Model 3 demand is huge. Remains to be seen when Tesla will start producing it. I'm dismayed by Elon's comments about stamping dies as critical path. I can't imagine why. The sheet metal design and form has been locked for a long time.
Quiet trading day and all of the sudden Fred comes back from vacation and throws a thought-bomb into the thread and gets everyone fired up....well played, sir.
This is somewhat unscientific and anecdotal, but what the hey:
1. Driving between 3 cities in W. Michigan with a total population over 1 million in the metropolitan areas, I am lucky to see another Tesla once/month. And I look. If I had to guess, I would say there are 50-100 in the area, and I know a dozen of the owners. If I see another Tesla at a Supercharger in my travels across the Midwest and on the East Coast, I usually chat them up as I am surrounded by the 60% of people that have not heard of electric cars. Saw 6 Porsche today and innumerable highly optioned SUVs....only saw a Tesla in the window of the shops where I stopped for meetings - #SAD. We are no where near saturating demand outside the West Coast of the United States.
2. Model III will (continue to) Stimulate, not cannibalize, Model S & X demand. Even with a ramp that far exceeds our most Trip Chowdrey-like dreams, the third reveal and initial production will push reservations over a million. Look at the reservation trends for Model S & X and use some of the metrics for exponential expansion of markets for every $5k you drop price, and get ready for a wait that extends easily into late 2019. Many of us "stretched" or went outside our normal spending range for the S, people love instant gratification, get ready for rock solid CPO prices and increased S & X demand for the 50% of the 60% that "discover" electric cars....and want one NOW.
3. My Model S doesn't have AP1, much less AP2. Reading the "outrage" about the AP rollout on different threads is mind boggling to me. AP1 was highest rated semi-autonomous driving suite by multiple rating agencies. Tesla scrapped it and upgraded it, not because of competition, but because they are iterating and competing with themselves. It will be, by far, the best suite out there in 2-3 months until surpassed by - AP 3....by Tesla.
Here are the areas this (roughly) 10 year old company is WAXING the OEMs - or as Charlie Sheen would score it:
Performance: WINNING
Drivetrain: WINNING
Innovation: WINNING
Technology: WINNING
Big Data: WINNING
Owner Satisfaction: WINNING
Cost of Ownership: WINNING
Cool: F'ing WINNING
Advertising: LOSING
We will know Tesla has solved the Alien Dreadnought issue when I see a YouTube Ad (much less a Super Bowl ad). Elon could Tweet an ad and it would go viral to 10s to 100s of millions because of....well, Elon.
Just as the proper answer to Question: Tesla Killer? is Answer: Gigafactory being built? No? - Then I think not.
The answer to Question: Demand plateau or saturation? Answer: Tesla Advertising Yet? No? - Then I think not.
One last thing to consider - Tesla's current referral program ends this weekend. (Feel free to PM me of you need a referral code). What event do these "winners" get invited to? What event do the next referral program get invited to? I see a Model III Reveal III in our future - if I were a betting man or purchased options
, I would hazard April/May if they will produce Model III at the beginning of Q3 and June/July if they will produce at the end of Q3. If Reveal III for III is in the fall of 2017, then welcome to Adam Jonas' world - again #SAD.