Crowded Mind
Member
I think most of the estimates on how much a self driving car will earn are way, way off base. Elon seems to agree. My understanding of his position, which I agree with, is that very soon self driving cars will be the norm, and the cost of ride sharing will plummet due to competition between companies. Elon has mentioned that "Taking an autonomous ride share will be cheaper than the bus." "The income from the Tesla network will mostly offset purchase price of Model 3." (Paraphrase from memory of exact quotes)
I still think it will be a profitable business, and good self driving will be necessary to sell any cars in the future, as nobody will buy a car without it, but taking anything close to current ride share pricing and applying it to self driving cars 3 or more years out, is a huge mistake in my opinion. The upside to this is that as the prices crash, the addressable market will grow dramatically. This will be especially good for companies like Tesla, who's model has the customers paying for the cars, and won't have to invest 100's of billions of their own money in a fleet of cars, that will run on very thin profit margins. I believe that if they can set it up, so customers have a close to free car, if they put it in the network when they are not using it, they will have more demand than they can possibly build for years to come. My guess for the best case scenario over the medium to long term is that a customer buys a $40,000 Tesla which they put in the network, and over the next 5 years the car makes around $50,000. $40,000 goes back to the customer, and Tesla skims off the other $10,000. This sounds like a good business to me, but nowhere near the $1.25 per mile Morgan Stanley is talking about. If this scenario turns out to be close to how it play's out, Tesla's other huge advantage seems to be that the hardware for their self driving system appears to be much cheaper, and built with much larger scale than what Waymo, and others seem to be putting together.
Agreed. I believe this is why Elon has said (paraphrasing) that autonomous software will be their biggest advantage in the short term (2 years) and manufacturing will be their biggest advantage in the long term (10 years). Once the software is a commodity, price and availability are the most important factors. Manufacturing efficiency is the key to both of those. It's clear that Tesla sees this and is already very far along in planning for this. Competition is still focused on the software.