2
22522
Guest
The problem is that you can't step and repeat in time to sell a million cars in the next 18 months. My main point is that it doesn't matter because the green pastures are everywhere and they are wide open for Tesla and we shouldn't fixate so much on fed tax incentives as they did their job and allowed Tesla to crawl, then get on two feet and start walking. Now it's time to run. By 2020 with semi and Y and several gigafactories, they will be sprinting. The last major vehicle I want to hear about is the pickup, because that is game, set, match. I am hoping for a platform that can go from work truck up to box truck. Something that can be flexible enough to have many different configurations.
I like the truck platform.
Listening to people here, it helps sales if people can drive away with a car on the same day they buy it. Most people buy cars that way. I think Elon wants to sell to "most people."
The psychology of the incentive becomes time based as soon as the line is crossed, in say January.
Then it is: "$7500 incentive until the end of June." Not wanting to force all the walk-in sales into a two week window in late June, you start selling to walk-ins on January 1. The production line that is making employee cars never gets turned off or reconfigured once it gets it right. Color variations, yes. Option variations, no.
It is a nice car with a big battery (since people tend to be insecure about that). In other words, the employee car is configured to produce the lowest friction walk-in sale. "Sign here and the car is yours."
The "unnecessary" capital raise this spring could support this sales model.
[Note: this is mostly speculative fantasy that makes a lot of economic sense and is consistent with Tesla's stated objectives. In other words, if they really meant that, they would really do this.]
Last edited by a moderator: