dennis
Model S Plaid
Stores are silly in a model 3 world. Notice that they did not say Service Centers. I think you nailed it, you need more service centers and have a small amount of showroom floor and have a place inside to do hand overs for new S/X sales. They should just probably deliver Model 3 and people can just watch the videos in their driveway. Now if the stores sold solar as well, that could be a negative for the TE side of the business.
Given that the cars have a long reservation list and the solar roof has a long reservation list and the Powerwalls and Powerpacks have long reservation lists, stores are probably not a good use of Tesla's cash at this time. Bluntly.
I suppose with Model S sales plateauing there is some need for some stores... but you get my point. When you have long backlogs, stores are not a priority.
There is no need for stores to sell the Model 3. The 400,000 reservationists have already been "sold" on the idea and simply need a local service center for receiving the car.
Questions can be answered by phone or online with Tesla headquarters in California.
Future Model 3 prospects can test drive a friend's car or test drive one at a service center, then order or ask questions by phone or online.
Now that the initial upscale buyers have been introduced to Models S & X in malls, those stores are not really needed anymore. Later S & X customers can simply go through the same procedures described above for Model 3 prospects.
Welcome to the 21st century!
Indeed. Other than friends' cars, I imagine that Tesla service centers eventually will be the place for test drives. Questions can be answered there, or by phone or online with California headquarters. If a car is being custom ordered, it's a quite different procedure from test driving the actual car one might buy from a dealership's inventory.
It's becoming more and more obvious how outdated the franchised dealership model has become. If the only local connection is a service center, state laws disallowing Tesla stores may be circumvented. I wouldn't be surprised if eventually all automakers attempt to follow the Tesla model for online sales and local service. Bye bye franchised dealerships. Welcome to the 21st century!
I couldn't disagree more. People on this board forget that 98% of the car buying public is completely naive about EV's, and especially about charging. I'm noticing an increasing number of non-EV savvy friends and acquaintances showing interest in Tesla. The Tesla stores provide a credible source for answers and evangelism. And what about the G&A leverage on the TE side we were expecting to get by replacing the SolarCity sales folks at Home Depot with product specialists at Tesla stores?
It is way too soon to assume that the bulk of potential buyers only need info from friends, neighbors and the internet to make a Tesla purchase decision IMO.