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I could certainly see dozens of companies fighting for the scraps in the $19k-25k range, but I fully expect Tesla to max out at lower total volumes (maybe 10-15m a year) then most think but they will dominate the $30k-$150k price range and will more importantly dominate the margins at those levels. I keep using the iphone as the example and hope people understand that I am not comparing to the iphone in terms of how revolutionary or how innovative, but more about how the iphone stays up market for a very good reason. That's where all the margins are. Apple could dominate various levels by releasing smaller and cheaper phones, but they would never make any real money from them, so they focus on owning the top 30%, which also makes it very hard for competitors to come into that market. Google has been trying for years with the Pixel brand, with little or no traction. I personally use 1 year old Chinese Android phones and never pay more then a few hundred bucks to own it outright for 1-2 years.
When we think about smartphones, desktops and minicomputers (remember them?) it's certainly a better analogy than is traditional cars. After all BEV's are more closely related to computers than they are to traditional autos, even though they look much like traditional cars.
In this context I think there will be three broad markets:
1. advanced technology autos- Tesla wins (iPhone, iPad analogy really does work)
2. price competitive not-so-spectacular technology- Chinese win (less obvious analogies, but photovoltaics, chips and componetry are all relevant)
3. Industrial equipment- both Tesla and Chinese are highly successful with difference niches
Much of the difference will be in positioning, some will be in customer service, some will be in user-controlled features. As this all shakes out rapid evolution will leave slow movers in the same position as were Locomobile, Stanley Steamer, Studebaker and Humber not to exclude Wang, DEC, TI, and (of course) Osborne.
The question for us is whether TSLA will end out being Apple/Microsoft/Amazon or will end out as the departed one-time innovators.
FWIW, I'm committed to both TSLA and BYD.