But I get your point. The i3 has so much potential, its been available for 5-6 years and they still have yet to really use some of that design to push more BEVs forward. Sad really.
There's definite potential in the i3. Though at the same time, I think that if BMW makes a gas version of the i3, it would sell equally bad. BMW owners just aren't thrilled about owning a mini car, and those who want a mini car probably go for a economy version such as the Bolt or Leaf and not start with a luxury brand.
If BMW want to sell and incrementally develop an EV, it better be a car that excite people. But the conundrum is that a "great EV" would cannibalize their existing line-up and spell the end of service center revenues for all BMW dealerships. That's just me guessing of course, there might be other reasons why they decided to make a small electric car to start. Anyways the poor reception just end up being a self fulfilling prophecy in telling themselves to not place big bets on EV and stating in public that the demand for EV isn't there...
On one hand I'm a fan of my M3 and it's fun to poo poo on any competition, but on the other hand I want all car manufactures to make cool cars that don't pollute the air. Overall it'd be much more fun to talk about cool advances form all different manufactures, much like the days when we get excited over fuel injection and TCS being standard on most cars. Hope we can get there sooner.