I went with the top range. And I think loaded Model 3s will be extremely popular (and profitable for Tesla, which is a good thing). The promise has been for a $35K car and I think they'll hit that target for the base model, but if we assume they will offer similar options for the Model 3 that they do for the S and the X, it will get up over $75K pretty easily.
I posted this in the roll-out speculation thread too, but even assuming a 20% to 25% discount on options on the Model 3 vs. the X, here's a path to over $85K.
BTW, the current cost for a battery upgrade from 70 to 90 (20 kWh boost) is actually $13K. I'm assuming they could do a 20kWh boost on the Model 3 for less ($10K) but if it's even lower than that, then great. I'm also assuming a $2K fee to enable supercharger access (which would fund expansion of the supercharger network in a sustainable way). But maybe they'll throw in supercharging for the upgraded battery? Or maybe they'll do a "long distance driving package" which includes supercharger-aware NAV and SC access? Who knows? But here's some specific numbers that aren't completely ridiculous (at least not to me). But believe me, I'd prefer to pay less.
Model 3 Possible Options Pricing
- Base (60 kWh) $ 35,000.00
- Larger Battery (80 kWh) $ 10,000.00
- Dual Motor $ 3,750.00
- Performance Upgrade option (includes smart air suspension) $ 15,000.00
- Ludicrous Speed Upgrade $ 7,500.00
- Auto Pilot $ 2,500.00
- Supercharger Access $ 2,000.00
- Premium Interior/Lighting Package $ 2,500.00
- Ultra HiFi Sound $ 2,000.00
- Cold Weather Package $ 750.00
- Multi-Coat Paint $ 1,250.00
- Leather Seats $ 2,000.00
- 19" premium wheels $ 2,000.00
Total before Incentives (fully loaded):
$ 86,250.00
A few things that could
lower the fully loaded price:
- Supercharger access could be rolled into the base price or rolled into the larger battery version
- Performance package might be lower than $15K (though it is $20K on the S and X)
- Ludicrous speed might not be offered on the Model 3
- AutoPilot could be discounted on the Model 3, but if so, I believe they would lower it across the board for S and X as well. It's the same feature, should be the same price. And I really don't think they need to do this yet as there really aren't a lot of competitive solutions that compare
- Options could be even more heavily discounted compared to S and X.
A few things that could
raise the fully loaded price:
- Same exact options pricing as on the Model S/Model X (though I find this unlikely)
- Panoramic roof option could be offered
- Other as yet unknown options