richardnau
Member
Good point, and totally agree.
Just to clarify I'm not upset with them at all, I do think they could improve the customer experience by utilising some more communications, which is why I passed feedback on to them.
For a tech company something automated along the lines of 'hey your car just came off the production line' , 'your car has just been loaded up on a ship' etc, etc would improve the customer experience without a huge amount of effort (could be wrong there, I don't know the ins and outs of their logistic system)
Yep, you COULD do all of that. And then the Stinkship happens and you regret what has instantly (and through no fault of yours) turned into an 'over-promised and under-delivered' marketing nightmare.
The solution is to supply customers' orders out of stock. (Tesla was trying to get to this point with Model Y stock that was coming on Stinkship.) Then you can manage all the supply chain issues invisibly (in the background). Tesla Australia is already taking steps to simplify their ordering and stock-holding: minimising SKUs/variants being the first and most impactful thing you can do as an importer. You always want your stock to be 'narrow but deep'. Offering and selling 'wide but shallow' is a recipe for customer dissatisfaction.
(Learnings from a career in specialist technology distribution.)