The chief said he wanted drivers to spend money with the brand for a vehicle that suits them
And the BMW chief says:
“We want people to spend a lot of money on our products because they say ‘It’s the best product for me’. Because they want it and not because they have to”
Come on, how many really want to spend lot of money just because it is the best product - according to him.
"BMW i4 IAA 2021 1X7A0308" by Alexander Migl is licensed under CC BY-SA 4.0.
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