What good makes efficiency if it still has miserable range?
I will praise efficiency when the range is good. If range is poor, I could not care less about efficiency.
Efficiency is very important. It's means that you need less energy to do the same distance driving. It means you need less batteries, it means less pollution, it means faster charging. The less energy used, the less pollution into the air. As of now the majority of electricity is still produced by burning fossil materials.
As awesome as the Model S is, out of all EVs on the market, it is the least efficient. It uses the most amount of energy per mile. Just because we drive electric doesn't mean we can be wasteful.
Here are the EPA ratings for city/highway
Model S: 88/90
Smart: 122/93
Leaf: 126/101
Focus: 110/99
Spark: 119/109
i3: 138/111
Volt: 98 (electric only, combined)
The i3 is the best, the Model S is the worst. Even the Chevy Volt, that has to drag around a full size gas engine, is more efficient.